Tuesday, March 9, 2010

Week 8 Report


Features I liked and why: Interview's Video section is fairly interesting, with behind-the-scenes look at photo shoots, parties, etc. that you don't normally see on other magazine Web sites. A lot of this has to do with humanizing these high-profile personalities, while also offering something beyond the staticness of the magazine. I think Interview'll do a great job of integrating these videos into its iPad app. Or at least I hope it does...

What's not working with the site: Some of the sections, like Promotions, are never updated, which is frustrating.

What's not there that I'd like to see: Interview updating it's neglected aspects of the site.

How the competitors' sites compare: Vanity Fair actually has its own social networking site for fans of its magazine, which is a fairly interesting extension of its brand. It looks like they
use the data for marketing efforts, but it's ambitious of Condé Nast to offer user's a chance
to vent with other Vanity Fair enthusiasts on a semi-private and well-kept Web site.

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