Week 10 Report

Features I liked and why: Invertiew features an archive of old magazine covers. While the editorial content doesn't all appear on the Web site, almost every issue's cover from years past is viewable online. It's interesting to see how the magazine's cover has evolved and all of the various aspects Interview has employed to spur newsstand sales. It's always fun to see old covers of magazines, so I really enjoyed this aspect of the site.

What's not working with the site: I wish the covers could be enlarged. The thumbnails they have don't facilitate the reading of sell lines and such.

What's not there that I'd like to see: I'd like to see more brand enhancements or user gifts such as desktop wallpaper versions of covers or downloadable screensavers of past photo shoots. Some extra products would be nice and increase a person's reasons for returning to the site.

How the competitors' sites compare: Apart from Vanity Fair's redesign last week, there's not much to report. Content for all competitors is produced in around the same frequency, although the topics they cover sometimes varies. For example, Interview covers elite parties, whereas W may not.