Wednesday, February 10, 2010

Week 4 Report

Features I liked and why: I enjoyed playing with the registration system on Interview's Web site this week. Users create rudimentary profiles which act as keys to a few features otherwise overlooked. For example, after registering, users can archive articles, and other content, they like by putting it in their "library." This collection can then be retrieved from a CSS application at the top of the page no matter where they are on the site. It's handy in keeping track of your favorite writers and personalities. You can also share the content on social media sites.

What's not working with the site: Again, the content organization. Not much to update this week.

What's not there that I'd like to see: When a user registers for t
he site he or she can select to receive email newsletters. I've yet to receive a newsletter. I think if Interview is going to advertise this feature it should deliver, or at least elucidate its lack of email service.

How the competitors' sites compare: The competition has remained the same. V especially is pushing the purchase of its magazine, which you can no longer do in
single-issue print format (it must have been a popular cover -- Dakota Fanning, Gabourey Sidibe). Overall, the sites lack a reason to keep visiting. As a print consumer, I'm content with viewing these specific magazines from my airplane seat, 32,000 miles up.

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